Begin to take up as much space as possible! 3. The takeaway: Google ads extensions are free real estate on the SERPs, and at any given ad auction, Google will deploy up to four of them. While this is useful, the advertisement as a whole is less effective. Finally, the third ad merely used the extension of the phone number. The first ad takes up six lines all by itself, and there's even a drop-down menu for "more." Extensions with links, location, and hours offer variety and color to the second ad, which takes up four lines instead of six. You'll only have to enter this information once, and you may use it for any ad group or campaign that you think will benefit from it. There are far too many characters that have been squandered! It also wastes time manually entering all of the other data.Īutomatic Google Ads extensions, on the other hand, are simple. However, regardless of what additional information readers would want to know, it's not a good idea to provide contact information in your ad text. They could want to know your address or phone number, for example. Enhanced Ad TextĪ customer may want to know a few things before clicking on an advertisement. Because automated extensions don't require any setup, they won't display in the manual extension builder.Īdditionally, there are many more benefits offered by using Google Ads extensions. Manual extensions require configuration, whereas automated extensions are added automatically when Google Ads predicts that they would improve your ad's performance. The two types of Google ads extensions available are manual and automatic. Google ads extensions can increase the total number of clicks on your site and enable more interactive ways for users to contact you, such as maps or phone calls. This implies your ad will give you more bang for your buck. As a result, using all of the Google ads extensions that are relevant to your business goals is a good idea.īy providing extra content to your ad, extensions boost its visibility on the search results page. To improve the success of your text advertisements, Google Advertising determines which Google ads extensions to show in response to each particular Google search. But, then why use Google ads extensions only! Let's dive into it straight. Thus making Google ads extensions even more valuable. "Google AdWords allows online shops the opportunity to target this increasing, captive audience to achieve tremendous growth in their online revenue, while maintaining a strong control on their spending," says Emmanuel Begerem, head of Google UK's partner network. Given Google's massive reach - an 86.75 percent share of the UK search engine market and similar statistics elsewhere – AdWords is the most powerful advertising firm on the planet, and an essential aspect of any online retail site's strategy if it wants to succeed. Users enter search terms that produce two types of results: SEO results (the ones you get merely because of relevant, structured, and high-quality content) and SEA results (the ones merchants pay to have favorably ranked). Now, do you really want to miss out on Google ads extensions? Adding a single new Google ads extension improves CTR by 10-15%.
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